COMMUNICATION, GLOBALIZATION AND CULTURAL IDENTITY
Editor: Jan Servaes
In the current world state, globalization and localization are seen as interlinked processes and this marks a radical change in thinking about change and development. Potentially, it integrates global dependency thinking; world-system theory; and local, grassroots, interpretive, participatory theory and research on social change. It could integrate macro- and micro-theory. It also marks the rise of a new range of problems, one of the central problems being that the link between the global and the local is not always made clear.
The debates in the general field of "international and intercultural communication" have shifted and broadened in the sense that they are now focusing on issues related to global culture, local culture, (post)modernity, and multiculturalism instead of their previous concern with modernization, synchronization, and cultural imperialism. With these new discussions, the debates have also shifted from an emphasis on homogeneity toward an emphasis on differences. With this shift toward differences and localities, there is also an increased interest in the link between the global and the local and in how the global is perceived in the local.
This series invites manuscripts that address the above changes, either from global or local perspectives.
To submit a book proposal contact:
Jan Servaes
Professor and Chair
Department of Communication
University of Masachusetts
401 Machmer Hall
240 Hicks Way
Amherst, MA 01003-9378
Tel: 413.545.4314 (office)
413.545.6399 (fax)
email: jservaes@comm.umass.edu