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American Dreams, Hebrew Subtitles Globalization from the Receiving End (Tamar Liebes)

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Code: 1-57273-417-7

"Can the Americanization of media be blamed for the transformation of an ideologically cohesive society into a segmented society of pleasure seekers, startups, and subcultures? This book shows show Israel's new television system, which has adopted American technologies, genres, and the economics of advertising and privatization, anticipates, leads, and celebrates the changes that have occurred in the country's political culture during the 1990s. Rather than developing a linear argument the central aspects of Americanization are illustrated and analyzed via a series of case studies. The book looks at the increasing vulnerability of public broadcasting, the danger of action news, the construction of scandal, the Americanization of election campaigns, the victory of style over substance in Prime Ministerial debates, the political discourse of authenticity, and the genre of political talk shows, ending with the way Americanized media adapts to operating under siege.Year: 2003Pages: "

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