Ethnic Minorities Electronic Media and the Public Sphere (Donald Browne)

Quantity in Basket:none Code: 1-57273-605-4 Price:$23.95 Title: Ethnic Minorities Sub-title: Electronic Media and the Public Sphere Author(s): Donald Browne Publish Date: 2005 Pages: 272 Format: Paper

Quantity:

Over the past 20 years, there has been a marked increase in the numbers and types of electronic media outlets through which economic minorities can express themselves. That phenomenon raises the possibility of increased ethnic minority participation in the public sphere and/or various “mini-spheres.” Through the author’s direct observation, this book examines the nature of this participation in several European nations, as well as North America, Australia/New Zealand, Japan, South Africa, and, to a lesser extent, Latin America, Africa, and Asia. It addresses these fundamental points: What effects do governmental, economic, administrative and societal structures and factors have on ethnic minority self-presentation through minority-operated radio, television and internet services? In what forms and to what extent does that self-presentation constitute participation in the public sphere? And how do ethnic minority electronic media services identify and interact with the parties they serve? The book features specific examples and case studies dealing with such topics as community-media service interaction, policymaking involving the creation of ethnic minority media services, and audience research. Comparisons of specific experiences are frequent and serve to illustrate both positive and negative situations and outcomes. The final chapter highlights some specific examples illustrating ways in which ethnic minorities have entered the public sphere and have been effective in getting their message across. The chapter closes with a critical examination of future prospects for ethnic minority electronic media. LAYING THE GROUNDWORK. What is Important About Ethnic Media. Nature of the Study. Scholarly Traditions. What is an Ethnic Minority? Civil Society and Public Sphere. Habermas and the Public Sphere. A Structural Schema. Theories and Concepts. A Brief History. WHAT ARE THE ETHNIC MINORITY ELECTRONIC MEDIA? The Electronic Media Family. The Geography of the Electronic Media. POLICIES AND POLICYMAKING. The Nature of Policymaking. Policymaking in the Real World. Policymaking: A Summary of Experiences. Financing the Services. AUDIENCE AS COMMUNITY, COMMUITY AS AUDIENCE. Goal Setting. A Case Study of Goal-Setting. Audience as Community. A Case Study of Audience as Community: Zoom Black Magic Liberation Radio. Community as Audience. A Case Study of Communication as Audience: Bush Radio. Identifying and Connecting with the Audience. Conducting Research. A Case Study; Conducting Surveys at Tumeke-FM. Media Service as Community. PROGRAMMING. Genres: Information. Genres: Entertainment. Genres: Educational. Preserving, Safeguarding, and Extending the Mother Tongue. Reaching Younger Audiences. Building Electronic Bridges: Programming Practices and the Public Sphere. The Audience. CONCLUSIONS AND PROJECTIONS. The Importance of Structural Factors. Factors, Ethnic Minority Services, and Participation in the Public Sphere. The “Dark Side” of Ethnic Minority Electronic Media. Ethnic Minority Media, Mainstream Media, and Serving the Public. Theories and Concepts. Future Developments. Appendix. Bibliography. Author Index. Subject Index.