The Legacy of McLuhan (Lance Strate, Edward Wachtel)

Quantity in Basket:none Code: 1-57273-531-7 Price:$34.50 Title: The Legacy of McLuhan Author(s): Lance Strate, Edward Wachtel Publish Date: Summer 2005 Pages: 384 Format: Paper

Quantity:

This volume of original research contributes to the renewal of interest in Marshall McLuhan and his work. In Section One, four chapters provide a general discussion of McLuhan’s work. The chapters in the second section present the reactions of five media professionals to McLuhan and his work. The third section explores topics that go to the heart of McLuhan’s theories: the linearity of written communication, perception as it is reflected in artistic expression, and media semiotics. Section Four emphasizes the humanistic basis of McLuhan’s thought and its applications. Chapters in the fifth section cover the sector of scholarship for which McLuhan is best known. Chapters in the final section examine his work in light of theory and research on the new media of the past two decades. Contents: Introduction, Lance Strate and Edward Wachtel. SECTION ONE: McLUHAN’S MESSAGE. Media Transcendence, Lance Strate. From Tribal to Global: A Brief History of Civilization from a McLuhanesque Perspective, Joshua Meyrowitz. Virtuality and McLuhan’s “World As Art Form”, Frank Zingrone. Beyond McLuhanism: McLuhan and the Digital Age, Donald F. Theall. SECTION TWO: THE MEDIA ON McLUHAN. McLuhan in the Digital Age: Where Are You Now That We Need You?, Neil Hickey. Hold the 21st Century! The World Isn’t Ready: International Relations and the Bias of Technology, Michael J. O’Neill. The Invention of Lasagna Made the Pullman Car Obsolete: Or How I Got Marshall McLuhan’s Message, Marvin Kitman. McLuhan and Holeopathic Quadrophrenia: The Mouse-that-Roared Syndrome, Bob Dobbs. The Mechanical Bridegroom Stripped Bare: A Catechism of McLuhanism for Unbelievers, Mark Dery. SECTION THREE: ART AND PERCEPTION. The Interface Between Writing and Art, Denise Schmandt-Besserat. Did Picasso and da Vinci, Newton and Einstein, the Bushman and the Englishman See the Same Thing When They Faced the East at Dawn? Or, Some Lessons I Learned From Marshall McLuhan About Perception, Time, Space, and the Order of the World, Edward Wachtel. McLuhan and Earthscore, Paul Ryan. SECTION FOUR: LETTERS AND LAW. “Integral Awareness”: Marshall McLuhan as a Man of Letters, Elena Lamberti. Why World History Needs McLuhan, James M. Curtis. How COOL It Was: The Usurious Artisan and the Medieval Economy, Neil Kleinman. Turning the Machine Off—Violence in a Technological Society or McLuhan in the Age of the Smart Bomb, Stephanie B. Gibson. Understanding McLuhan in Theological Space, Robert Lewis Shayon. SECTION FIVE: COMMUNICATION AND CULTURE. Children of the Mechanical Bride: Additional Abstractions of Human Stereotypes, Barbara Jo Lewis. Why Print is “Cool,” and Orality is Body Temperature, Raymond Gozzi, Jr. Marshall McLuhan Meets Communication 101: McLuhan as Exile, Gary Gumpert. Early Medium Theory, or, Roots of Technological Determinism in Communication Theory, Donna Flayhan. Retrieving McLuhan for Cultural Studies and Postmodernism, Paul Grosswiler. He Didn’t Do It: Some Cautions on the Current McLuhan Revival, Frederick Wasser and Harris Breslow. SECTION SIX: EXTENSIONS. Way Cool Text Through Light Hot Wires and Cellphones, Paul Levinson. The Global Village Versus Tribal Man: The Paradox of the Medium and the Message, Susan B. Barnes. The Hypertext Heuristic: McLuhan Probes Tested (A Case for Edible Spaceships, Michel A. Moos. “Remediating” McLuhan, Jay David Bolter and Richard Grusin. Author Index. Subject Index.