Media Policy for the 21st Century in the United States and Western Europe (Yaron Katz)
	Quantity in Basket:none Code: 1-57273-519-8 Price:$29.50 Title: Media Policy for the 21st Century in the United States and Western Europe Author(s): Yaron Katz Publish Date: 2005 Pages: 320 Affiliation: Holon Inst of Tech, Arts, Sciences Series: New Media, Policy and Research Issues Format: Paper
	Quantity:
This examines the changing course of media policy and markets by exploring the effects of global developments that have become dominant in the media and telecommunications sectors and by focusing on the social, cultural, technological, political, and commercial implications that dominate the new structure of media policy as they have come into existence at the global level, making an impact on local policies in each country. The first part of the book examines the course of development of media policy. Chapter One covers the three-stage development course of media policy, and the role of governments, globalization of media policy, and technologies of the 21st century are examined in Chapters Two through Four respectively. The second part of the book examines the impact of global media policy on local policies and markets, a process that leads to a transformation from cultural perceptions to commercialization and globalization. Chapter Five examines the attempts to create the information society, which stands at the heart of global policy. Chapter Six explores of the globalization of media markets, while commercialization in the digital age is discussed in Chapter Seven. Chapter Eight makes the argument that the new structure of media policy dominates developments at the global level and attempts to forecast the future structure of media policy for the 21st century, highlighting four main trends: a global structure of media policy, competition as an alternative to regulation, changes in local markets, and the technologies of the future. Contents: Introduction. THE THREE-STAGE DEVELOPMENT COURSE OF MEDIA POLICY. The 'Old Structure' of Broadcasting. New Media Policies. Global New Media Policy. THE DIMINISHING ROLE OF GOVERNMENTS. Governments Ignored New Technology. National Cable Plans. Common Policy Objectives. From Regulation to Competition. THE GLOBALIZATION OF MEDIA POLICY. Cultural Values in Broadcasting. Commercialization and Globalization. Multi-Channel Competition. THE TECHNOLOGIES OF THE 21st CENTURY. Digital Terrestrial Television. Broadband Cable. Digital Satellite. Telecom Services. Wireless Communications. Internet Service Providers. THE SOCIAL ADOPTION OF INFORMATION TECHNOLOGY. Localism in Broadcasting. Interactive Trials. A New 'Digital Society'. THE GLOBALIZATION OF MEDIA MARKETS. A Social and Cultural Project. Global Media Culture. Global Information Superhighway. LOCALISM OF MEDIA COMMERCIALIZATION. The Mediating Role of Media Commercialization. Commercialization Policy. The "New" Public Television. New Media Markets. Americanization. Protecting Local Culture. The Social Role of Advertising. The Linkage Between Technology and Culture. CONCLUSION. A Global Structure of Media Policy. Competition as Alternative to Regulation. Changes in Local Markets. The Technology of the Future. The Visual Development of Media Policy in the United States and Western Europe. Notes. Bibliography. Author Index. Subject Index.