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Hispanic Tele-Visions in the United States: Eleven Essays on Television, Discourse, and the Cultural

 
Hispanic Tele-Visions in the United States: Eleven Essays on Television, Discourse, and the CulturalQuantity in Basket:none
Code: 978-1-61289-129-3
Price:$23.93

Title: Hispanic Tele-Visions in the United States
Sub-title: Eleven Essays on Television, Discourse, and the Cultural Construction of Identity
Author(s): Elizabeth Lozano
Publish Date: December 2013
Pages: 208
Format: Paper
 
 
 
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This volume proposes a cultural reading of the Spanish-language television networks Univision and Telemundo. Drawing from semiotic and poststructuralist theory; from cultural and television studies in Latin America and the United States; and from poetry, literature and the occasional film, the author provides a setting and a cultural ground from which to explore “emergent discourses” in the Spanish-language television of the United States.

The author identifies issues such as the mythical place of “America” in the discourses of Latin America and the United States; the contradictory role of Spanish as a language of resistance and legitimation in the United States; the “modernization” of the Latin American melodramatic serial (telenovelas) and of narratives on sexuality and gender; and the symbolic re-imagining or “remapping” of the borders of the United States and Latin America.

It is argued that Hispanic television is a site where a multiplicity of cultural vectors intersect, overlap, collide, and transform one another, creating a “Third Text,” neither Latin American or United-Statian, but both and more; a discursive hybrid in which contradictory economic, ideological and social interests much mind and dispute a common ground.

The book is geared toward graduate students and scholars in the fields of communication, media studies, and Latin American and Latina/o studies, The text will be of particular relevance in courses that deal with media theory and criticism, semiotics, narrative and discourse analysis, continental philosophy, postcolonial studies, and cultural studies.

Contents: PART I: EXPLORING THE TERRITORY: THE RHETORICAL POWER OF NAMING. Of U.S. Television and American Intervention: Weaving a Hispanic Textuality. A View from Latin America: Markers of Difference and Identity. From the United States to America and Back: The Power of Rhetorical Naming. PART II: THE EXPLORATORY TOOLS: TEXTUAL ANALYSIS. Three Issues on Television Studies: Banality, Universality, and the Text. Television as Textuality: A Discursive Approach to Television. Semiotics, Discourse, and Archaeology. Television, Semioticsk, and Telenovelas. PART III: READING THE ARCHIVE: HISPANIC TELE-VISIONS. Despierta América! Rearranging the Field of the Real. Televisual Archeology: Premodern and Postmodern Discourses. The Melodramatic Body: From “Just María to Catalina’s Breasts. Weaving a Hispanic Textuality: The Market Place, the Hyphen, and the Third Text. References. Author Index. Subject Index.


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