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Audiences and the Arts: Communication Perspectives (Lois Foreman-Wernet and Brenda Dervin)

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Code: 978-1-57273-941-3

Title: Audiences and the Arts
Sub-title: Communication Perspectives
Editor(s): Lois Foreman-Wernet and Brenda Dervin
Publish Date: October 2009
Pages: 308
Format: Cloth
What do we mean when we talk about the Arts? Culture? Communication? Audiences? The authors in this book question the usual assumptions about these concepts and their relationships and offer a diversity of perspectives in the process.

Among the highlights of the book are:

  • Arguments for new ways of thinking about arts and cultural policy
  • Considerations of John Dewey's notion of "art as experience"
  • Reflections on the potential of museums as spaces for meaning-making
  • Case study examples of active engagement with audiences of the performing arts
  • Critiques of current practices in arts marketing
  • Explorations of the distinctions between the arts and popular culture as well as between informal and formal arts practices
  • Essays that zero in on the gap between arts institutions and the everyday lives of audience members
  • Discussions of the importance of the arts for personal identity and expression
  • Analyses of composition and performance from communication perspectives
  • Discussions relevant to fundamental issues relating to communication with audiences and users in any context via any direct or mediated means

    This is an excellent book for cultural policymakers, arts educators, arts administrators, cultural writers, advanced undergraduate and graduate students, art-makers of every kind, supporters of the arts, volunteers, and anyone interested in the role of the arts and culture in society. The book is also relevant to any practitioner, researcher, or student focusing on issues regarding communication, public relations, and public information to audiences and users in any context.

    Contents: Communication and Culture: An Introduction, Lois Foreman-Wernet and Brenda Dervin. Respect, Identity, Solace for the Art Museum User, David Carr. Targeting the Arts Audience: Questioning Our Aim(s), Lois Foreman-Wernet. Toward a More Inclusive Approach to Participation: The Varieties of Art Experiences, Alaka Wali and joshua Ostergaard. Art and Me: The Personal Presence of Art, Its Significance to a Society, and Its Relevance to Government Culture Policies, Terry Cheney. The Over-Selling of Marketing Rhetoric to Nonprofit Arts and Cultural Organizations, Arthur Sterngold. Understanding Recalcitrant Audiences, Joli Jensen. How Can We Communication with the Arts Audience?, Marit Bakke. Composing Reflexivity: The Social Studies Project, Stephen Miles. Resituating the Audience Concept of Communication: Lessons from the Audience-Commodity Critique, Ed McLuskie. From Audiences to Collaborators: The Dialogical Turn in Art, David Easter. Theater, Artful Inquiry, and Public Purpose: Communicating Deeply Important Stories and Helping to Make Them Relevant, Janna Goodwin. Audience Engagement and Participation: The Virtual Museum of Canada as an Exemplar, Sheila Carey, Heather McCuaig Edge, Kati Geber, and Robyn Jeffrey. Hidden Passions, Burning Questions: The Other Side of So-Called Mass Audiences, Brenda Dervin. art, Art and Communication, Richard Carter. Contributor Biographies. Author Index. Subject Index.

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