Inspiring Cooperation and Celebrating Organizations: Genres, Message Design and Strategies in Public
	Quantity in Basket:none Code: 1-61289-059-3 Price:$27.50 Title: Inspiring Cooperation and Celebrating Organizations Sub-title: Genres, Message Design and Strategies in Public Relations Author(s): Peter M. Smudde and Jeffrey L. Courtright Publish Date: October 2011 Pages: 248 Category: Paper
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This book focuses on the importance of public relations genres as categories of discourse: forms with functions that can be applied in ways that add knowledge based on their rhetorical and organizational significance. By primarily leaning on work in the fields of linguistics and rhetoric, the book is the first to formally present the textual features and the implicit exigencies of public relations discourse genres. It goes further by directly linking text types, message design, and strategy, thereby placing public relations as a more valued and valuable part of organizations’ businesses and society’s fabric. The everyday work of public relations therefore is not merely to produce discourse but to produce it in such a way as to celebrate and inculcate societal and organizational values, creating consistent messages across media channels, campaigns, and long-term communication programs. Recognizing the deeper purposes of public relations discourse genres thereby unites organizational interests and those of publics to build sustainable relationships with them. Contents: Preface, James B. Ellis. A FOREWORD ABOUT “GENERIC” PUBLIC RELATIONS. Overview of Genre and Discourse Studies. Archive of Public Relations Gendres. Target Readers. What This Book Is and Is Not. Notes. References. FRAMEWORK: REASONS FOR A GENERIC PERSPECTIVE. A Historical Perspective on Genre and Discourse Conventions. Genre as a Method for Strategic Message Planning. Public Relations Genres as Celebrations of the Organization. A Holistic View of Epideictic Public Relations. Note. References. NEWS: ALL THE NEWS THAT’S FIT TO PRINT AND BROADCAST. Genres and Their Conventions. Message Design. Strategic Planning Implications. Notes. References. SUMMARIES: “JUST THE FACTS, PLEASE”. Genres and Their Conventions. Message Design. Strategic Planning Implications. Note. References. FEATURES: THE STORIES BEHIND THE STORY. Genres and Their Conventions. Message Design. Strategic Planning Implications. Notes. References. CONVERSATIONS: THE GENETIC CORE. Genres and Their Conventions. Message Design. Strategic Planning Implications. Note. References. SHOWCASES: GRABBING THE MIC, TAKING THE STAGE. Genres and Their Conventions. Message Design. Strategic Planning Implications. Note. References. COLLECTIONS: THE CORPORATE ROUND-UP. Genres and Their Conventions. Message Design. Strategic Planning Implications. References. REPORTS: BIG STICKS FOR CORPORATE IMAGE MANAGEMENT. Genres and Their Conventions. Message Design. Strategic Planning Implications. Note. References. INTRODUCTION. Discourse Competency. Ethics. Power. Strategy. Closing Thoughts. Notes. References. Appendix. Author Index. Subject Index.