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Rhetoric of Healthcare: Essays toward a New Disciplinary Inquiry (Barbara Heifferon, Stuart C. Brown

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Code: 1-57273-790-5

Title: Rhetoric of Healthcare
Sub-title: Essays toward a New Disciplinary Inquiry
Editor(s): Barbara Heifferon, Stuart C. Brown
Publish Date: July 2008
Pages: 288
Format: Paper
Health issues are, now more than ever, a significant discussion site occurring in a wide range of institutions. They transcend disciplinary boundaries and provide a rich locus for scholars to analyze the discourses that shape and determine them. This collection initiates inquiry into the role of rhetoric in various healthcare and medical discourses and examines what rhetoric—as a discipline in its right—can contribute to

This volume, the first in medical rhetoric as such, brings rhetorical inquiry to the fields of medicine, health, and disease, as well as the discursive and writing modes within and about them. The chapters illustrate the wide range of topics and analytic strategies rhetoricians bring to a complex social problem. They also offer valuable new insights into several medical disciplines and the languages essential to them.

Contents: Introduction, Barbara Heifferon and Stuart C. Brown. The Rhetoric of Hope in the Genre of Prognosis, Ellen Barton and Richard Marback. “Female Sexual Dysfunction” and a Rhetoric of Values, Judy Z. Segal. Pandemics or Pandemonium: Rhetorical and Ethical Preparation for Avian Flu, Barbara Heifferon. Diabetes Management, the Complexities of Embodiment, and Rhetorical Analysis, David S. Martins. Rhetorical Assumptions, Rhetorical Risks: Communication Models in Genetic Counseling, Michelle R. Mebust and Steven B. Katz. The Genre of the Clinical Study Report in Drug Development, Philip Bernick, Stephen Bernhardt, and Gregory Cuppan. A Rhetoric of Pragmatism in Healthcare Business Letters, Susan L. Popham. The Rhetoric of Mental Healthcare, J. Fred Reynolds. “All on the List”: Uptake in Talk About Depression, Kimberly Emmons. Ways to See and Re-View the Human Body: Reflections on the Rhetoric of Medical Videography, John Dinolfo. From the Frontiers of IMRAD: Nontraditional Medical Research in Two Cancer Journals, Michael J. Zerbe. To Design a Doctor(ate): Negotiating Professional Identities in a New Clinical Doctoral Program, Jane Detweiler. Concept Analysis: Using an Academic Nursing Genre for Writing Instruction in Nursing, Jennie Ariail and Thomas G. Smith. Author Index. Subject Index.

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