The Evolution of Key Mass Communication Concepts Honoring Jack M. McLeod (Dunwoody, Becker)
	Quantity in Basket:none Code: 1-57273-595-3 Price:$79.50 Title: The Evolution of Key Mass Communication Concepts Honoring Jack M. McLeod Author(s): Sharon Dunwoody, Lee Becker Format: Cloth
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“[This book] should find a home on the shelves of veteran scholars and novice graduate students, even those remote from the Wisconsin research network. It offers an invaluable review of key historical concepts while featuring a strong reminder that part of understanding major theories is knowing the people and institutions behind them.” Mass Communication and Society, 9(3) This volume honors Jack M. McLeod as a significant force in the training of scholars and as a leader in the conduct of creative, rigorous and moral research., The editors have compiled chapters that examine the major themes and enduring contributions of his work. It is the thesis of this book that those concepts help form a major conceptual scaffolding for mass communication scholarship and that McLeod, his research colleagues, and his students made critical, often foundational, contributions to them. Part I offers the ""Concept Explication and Measurement"" opus that McLeod and his students wrote over the decades. With the assistance of Zhonghang Pan, the ""final"" version of the documents lays out in detail McLeod’s thinking about concept explication and operationalization. In Part II, a series of concepts is presented, organized in a roughly chronological fashion, from those of early concern to McLeod to those with which he wrestled more recently. These chapters are illustrations of his approach to conceptual development. In each case, an author who worked with McLeod on the particular concept and who then went on to make additional contributions to that area were selected. In Part III, there is a citation analysis of McLeod’s published work, and a chapter by McLeod that provides an overview of his perspective on trends in concept development, addresses the chapters in the book dealing with his own work on conceptualization, and offers a general critique of the field of communication.Jack Dennis. A Tribute From Steven H. Chaffee. Part I. A Concept Explicator and Mentor, Sharon Dunwoody, Lee B. Becker, Douglas M. McLeod, and Gerald M. Kosicki. Concept Explication and Theory Construction, Jack M. McLeod, Zhongdang Pan, and others. Part II. Professionalism of News Workers, Lee B. Becker, Tudor Vlad, Edward M. Gans, Heidi Hatfield Edwards, George L. Daniels, and Namkee Park. Family Communication Schemata: Effects on Children’s Resiliency, Mary Anne Fitzpatrick and Ascan F. Koerner. Public Opinion as a Social Process, Carroll J. Glynn. Framing and the Understanding of Citizenship, Gerald M. Kosicki and Zhongdang Pan. Comparative Readership Studies: Constructive Cultural Criticism, Klaus Schoenbach. Information Processing Strategies in Mass Communication Research, William P. Eveland, Jr. Communication and Community, Lewis A. Friedland and Dhavan V. Shah. Part III. Jack of All Trades: A Citation Analysis of the Work of Jack McLeod, Douglas M. McLeod, Jessica Zubric, and Michael P. Boyle. Today and Tomorrow, Jack M. McLeod. Contributors. Author Index. Subject Index.