It’s a Whole New Ballgame: How Social Media is Changing Sports (Jimmy Sanderson)
	Quantity in Basket:none Code: 1-57273-053-1 Price:$16.95 Title: It’s a Whole New Ballgame Sub-title: How Social Media is Changing Sports Author(s): Jimmy Sanderson Publish Date: September 2011 Pages: 136 Format: Paper
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Social media applications, such as Facebook and Twitter, are dramatically changing the sports world. These changes have appears in a very short period of time, creating a host of implications for sports media processes and sports organizations as they grapple with athletes’ use of these media channels. This book chronicles social media’s rapid rise in becoming a powerful “player” in the sports industry and draws upon relevant examples involving athletes and sports organizations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organizations. In exploring how social media has affected sports media processes, organizational management, and athlete-fan communication, this book will appeal to scholars, practitioners, and fans alike. Social media is here to stay and this text offers strategic and collaborative ways that both athletes and sports organizations can harness the power of social media. Contents: Foreword, Jeffrey W. Kassing. Introduction. LAYING THE GROUNDWORK. Social Media and Sports Media. Social Media and Sports Organizations. Athlete-Fan Communication. SOCIAL MEDIA AS SPORTS MEDIA. Breaking News and Providing Commentary. Countering Negative Framing and Media Inaccuracies. SOCIAL MEDIA AND SPORTS: ORGANIZATIONAL IMPLICATIONS. Social Media and Information Control. Social Media and Self-Disclosure. Social Media and Dissent. CLOSER TO THE ACTION: CONNECTING ATHLETES AND FANS. Parasocial Interaction. Identification. Social Media and Suppor. Final Thoughts. References. Author Index. Subject Index.