Visual Impact: The Power of Visual Persuasion (Susan B. Barnes)

Quantity in Basket:none Code: 1-57273-663-1 Price:$23.95 Title: Visual Impact Sub-title: The Power of Visual Persuasion Editor(s): Susan B. Barnes Publish Date: December 2007 Pages: 208 Format: Paper

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Visual impact, as conceptualized in this book, is the use of imagery to stir feelings and influence human actions. Visual messages can have an impact on a viewer on a number of levels that are not always understood. A concern of the contributors is the impact of visual messages, including advertising, art, the environment, and visual journalism on various viewing audiences. Moreover, chapters examine the impact of visual messages on individuals and culture. To date, no single approach has been utilized in the examination of the conscious and unconscious impact of visual messages. This book provides examples of how visual communication scholars have applied a number of techniques to better understand the impact of visual messages on attitudes and behaviors. It goes beyond the traditional rhetorical approach to visual communication and presents both the conscious and unconscious levels of visual impact. Contents: Introduction, Susan B. Barnes. The Artist's Eye: Understanding the Effects of the Unconscious Mind on Image Meaning, Image Consumption and Behavior, Rick Williams. Wilderness and Communitas, Kip Redick. Schism in the Peaceable Kingdom: An Application of Cluster Criticism to Three of Edward Hicks' Folk Paintings, Michael P. Graves. Visual Dramatizing as Persuasion in the Feminist Art Propaganda Posters, Janis L. Edwards. "Don't Let Him Down!": WWII Propaganda Posters, Susan B. Barnes. The Power of Visual Images: Constructions of Mexicans in the 1996 Presidential Advertisements, Cory Young. Analyzing a Romance Comic Book Cover: Three Perspectives, Raymond Gozzi, Jr., Susan B. Barnes and Gina Daddario. A Generic Rhetoric of the Photograph, R. Michael Johnson. The Persuasive Function of the Visual Ideograph: The Case of Baby Samuel, Kevin T. Jones. Author Index. Subject Index.